When Abstract Concepts Rely on Multiple Metaphors: Metaphor Selection in the Case of Power

The study examines metaphor selection for the same abstract concept when multiple concrete dimensions are available use. Drawing on power concept, four studies investigated roles of attention and visual features in metaphoric mapping. In Studies 1 2, two (vertical space size) were visually connected to power-related target words simultaneously, one was salient. Attention driven by stimulus saliency allowed attended dimension have a higher activation level be used. 3 4, non-attended presented separately, latter associated with words. This time, did not an advantage, allowing used mapping simultaneously. findings suggest that is important, but necessary, can guide